Brazilian Joia™ Strengthening + Smoothing Shampoo (295ml)

A highly lathering, sulfate-free shampoo cleanses gently without ever stripping. Sol De Janeiro's patented SOL Seal Technology™ with plant-based keratin and hair-healthy Brazilian Beauty Blend is clinically proven to smooth and repair hair.

• Wrap your strands with a hug + treat action to fuse together split ends, reduce breakage and help prevent future damage.
• Color-safe, sulfate-free, paraben-free

Key Ingredients:

• SOL Seal Technology™: Proprietary and proven to repair and restore your hair to peak strength in as little as one use. Plant-based keratin micro-capsules restore the damaged hair shaft and ionically bond split ends together.
• Brazil Nut: Rich in selenium to deeply nourish and strengthen hair while protecting against breakage.
• Coconut Oil: This best-loved multi-tasker promotes scalp health and brings luster and moisture to hair.
• Cupuaçu Butter: Fortifying and frizz-fighting with essential healthy hair fats.
• Buriti Fruit Oil: Brimming with healthy fats to smooth dry, damaged, brittle hair and bring vital shine.

How to Use:

Apply a generous amount to wet hair and massage as luscious lather builds. Rinse and repeat, as desired. Follow with Brazilian Joia™ Strengthening + Smoothing Conditioner for maximum benefits.